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Affiliate Program Articles
Does Affiliate Marketing Really Pay?
by Stephen Brennan
I have been asked this question on a number of occasions
and it’s no surprise to me that the general consensus
would be a loud “NO”, given that we are told
that approximately 95% of Affiliates never make any money.
But the answer is "YES". Why?………
So many people go into Affiliate marketing in the same
manner – ‘Hell for leather’ – without
stopping to think that they may need to do a little planning,
give a little thought to how they are going to go about
it and in doing so, give themselves a reasonable chance
of success.
Some who already have a website, regardless of what it
may be about, can tend to go madly signing up for numerous
Affiliate programs or joining one or more of the larger
Networks and plastering their website with banners, images
and text with no thought as to whether the products they
are trying to ‘flog’ actually have anything
to do with the theme of their website. I have actually
seen a website about ‘teenage pregnancy’ with
an Affiliate coded banner for Viagra! I’m sorry,
but is it me, or is that ridiculous?
Others will get themselves a domain name and a hosting
deal and go merrily about creating a website literally
‘packed’ with all manner of products. Sometimes
so many that they have to be catalogued and listed under
their completely unrelated headings. Some of these website
are extremely well designed and put together, but where’s
the content, where’s the reason for people to visit?
You can also forget about targeted traffic from Search
Engines. You’ll never get a Search Engine listing
of any consequence without content and some kind of form
and theme to your website.
We’ve all seen the ‘Price Comparison’ websites,
and I can’t help wondering how merchants view such
websites, given that they are promoting a product solely
on the basis of it’s price. Please, I mean no specific
disrespect to anyone who may have such a website, in fact
I once did, before I decided to get serious by finding
out how to go about it correctly. Some Affiliate programs
and merchants are now excluding these types of website.
There are those that announce they have ‘scoured’
the Net for the very best of a particular product and
are presenting it to the consumer to save them the time
and trouble. Apart from the fact that people like to do
their own ‘scouring’, they may also not be able
to help wondering exactly how much has been done. I take
my hat off to the Affiliate who has located, ordered and
paid for, then tried and tested a number of products simply
so he can recommend the best one in each category.
The Internet is full of these attempts at Affiliate Marketing.
The ‘Affiliate or Banner Farms’, the ‘Price
and Comparison Websites’ and the websites containing
advertisements for totally unrelated products and services
are everywhere.
Of course Affiliate marketing can pay and it can pay well
for those who do their ‘homework’ and formulate
a valid strategy. Those who decide to plan, promote, present,
and purvey (my four P’s), before charging headlong
into a waste of time and sometimes money, can actually
fulfill their dream of making a living from their home.
About the Author
Stephen Brennan is the author of the popular ebook title
‘The Affiliate Guide Book’ – The Definitive
guide to Affiliate SUCCESS. He also runs The Home Based
Business and Affiliate Center and HomeBasedBiz Safelist.
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